Ravvis Media took MSK Homes from a near-invisible digital presence to a fully managed, growing brand across Instagram, Facebook and TikTok. In six months, we built the content strategy, produced every piece, and grew the audience from the ground up.
MSK Homes, a new real estate developer launching its flagship Hilltop Apartment Complex in East Legon Hills, Accra, came to Ravvis Media with almost no digital footprint: under 200 followers combined across platforms and no consistent content strategy. Over six months, Ravvis Media built and managed MSK Homes' full social media presence across Instagram, Facebook and TikTok, from strategy and content creation to filming, editing, posting and paid ad management, establishing the brand's first real digital audience.
Objective Introduce MSK Homes and Hilltop Apartment Complex to a completely cold market Build brand awareness and a genuine, engaged following from near-zero Establish a consistent, professional content presence across three platforms Test paid advertising to validate cost-effective reach Lay the foundation for lead generation in the next phase
What We Did Developed and executed a full social media content strategy across Instagram, Facebook and TikTok Conducted regular on-site filming at the Hilltop construction site Produced and edited all content in-house video, photo, and graphic formats tailored to each platform Managed day-to-day posting, community engagement, and account growth Planned and ran early-stage paid ad campaigns to test reach and cost-efficiency Delivered monthly performance reporting to track growth and inform strategy
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